Conventional wisdom tells us to “write for the market” or “chase the trends of films.” Sure. You can do that if you’d like. Everybody’s gotta eat, right? Market trends can be safer than making your own trail through the creative wilderness. But what about THE creative project? You know the one I mean. It churns and burns deep in your soul. The process of creation is the only way to silence its voice.
Beware! Resist the critical voices in your head. They want you to take that unique creative project and force it into a safe market trend.
Publish a forgettable book you hated writing.
Ignore your passion and make that shallow film about nothing.
Chase your passion and risk creating the unique.
Study unique art and learn. Think: the Harry Potter series by J.K. Rowlings or The Producers by Mel Brooks. Both were huge risks that paid off.
Your unique art is special, but not everyone will see its potential. It’s at this point you must utilize an entrepreneurial mindset. Put on that creative hat and look for ways to introduce your art to a new audience. Find a good fit and make friends – Maybe you spent a year photographing ducks on the lake by your house. You created a coffee table photography book highlighting your best duck photos. Would you try to sell the book at a coin show? No. Find people with common interests who would love to buy your books. Introduce them to your work by displaying it at a show or join a social media site with people who love ducks.
Someone is waiting to be inspired or entertained by your unique creative project. Have faith and don’t give up!